Lifetime Value Calculator
Estimate the lifetime value generated by this month’s website leads.
New customers this month
0
LTV per customer (margin-adjusted)
£0
LTV = AOV × Purchases/yr × Lifespan × Gross margin
Total LTV from this month’s leads
£0
Assumptions & guidance
- Leads this month: Enquiries captured via your client’s website/forms.
- Conversion rate: % of leads that become paying customers.
- Average order value (AOV): Mean revenue per order.
- Purchases per year: Average repeat purchase frequency.
- Lifespan: Typical customer relationship length in years.
- Gross margin: To estimate contribution, not top-line revenue.
